Schema markup, without writing code
Pick a type, fill in the form and copy JSON-LD you can paste straight into your site, so search engines and AI assistants know exactly who you are and what you sell.
What are you marking up?
A square or wide image, at least 112 pixels across.
One address per line: LinkedIn, X, Facebook, Instagram, Wikipedia and so on.
Your schema markup
Add the name, website for markup search engines can use. Empty fields are left out.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>Once it's on your page, test it with Google's Rich Results Test or the Schema.org validator.
What schema markup does
Schema markup is a block of JSON-LD code in your page that states facts in a format machines read without guessing: your business name and logo, your address and opening hours, a product's price, the questions you answer.
Google uses it for rich results such as star ratings and FAQs, and AI assistants use it to tie your brand to the right facts when they describe or recommend you.
Where to put the code
Paste the script tag into the head of the page it describes, or anywhere in the body. Organization markup usually goes on every page through your site's header; product and FAQ markup goes on the page with that product or those questions.
Most site builders have a custom code or header scripts setting. On WordPress, an SEO plugin or a header-scripts plugin works. Test the page with Google's Rich Results Test afterwards.
Questions, answered
Which schema types should my website have?
Start with Organization (or LocalBusiness if customers visit you) on every page. Then add the type that fits what you sell: Product for shops, Service or SoftwareApplication for services and apps, and FAQPage on pages that answer common questions.
Is JSON-LD better than microdata?
Google recommends JSON-LD because it sits in one block, separate from your HTML, so it's easier to add and keep correct. All the code this tool makes is JSON-LD.
Does schema markup improve rankings?
Not directly. It makes your pages eligible for rich results, which can lift clicks, and it helps search engines and AI assistants understand your pages correctly. The content still has to earn the ranking.
Keep going
FAQ and schema writer
Claude writes the questions customers ask about your page, with answers and FAQPage schema.
Rather have it all done for you?
SSEO writes the content AI assistants quote, builds backlinks and tracks how they talk about you, every month. Try it free for 3 days.